Blog

People on phones interacting on social media

Communicate for Community

One common mistake I see regularly on social media is organizations that communicate solely about themselves. They will only share their organization’s news, achievements, upcoming events, blog posts, special offers and announcements. While the goal of an organizational website is to communicate about the organization – its mission, vision, history, team, achievements, etc. – too … Read more

Plant growing with care

Beyond Tech & Tools

Here is a paradox: The communications department can be the most misunderstood department in an organization.  Too often, an organization’s leaders reduce communications to the management of tools, such as social media, media production and websites, or to media relations, which is primarily a public relations function.   When given the space to fulfill its … Read more